Nelly Litvak challenges the conventional use of classroom lectures in university education, arguing that they are ineffective due to issues like low retention, lack of interaction, and short attention spans. The author proposes an active learning approach and advocates for a flipped classroom model. The article questions the value of lectures for inspiration and general understanding, suggesting alternative methods to make better use of students’ time. Overall, it aims to stimulate a conversation about reimagining educational practices for enhanced student engagement and learning outcomes.